by REM Bot | Dec 24, 2025 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
The biggest issue with most video content creators isn’t technical, it’s strategic. They post content without knowing what job it’s supposed to do. The result is predictable. Views, likes, maybe a comment or two, and then nothing. No conversations. No appointments. No...
by Kelley Skar | Sep 11, 2025 | Advice for Agents, Guest Columns, Sales & Marketing, Technology
Back in June, I wrote about the not-so-distant future where AI-empowered buyers start to replace some of the functions we, as agents, currently provide. That piece drew plenty of opinions—some folks thought I was off my rocker, others nodded along and even added fuel...
by Andrew Fogliato | Feb 18, 2025 | Sales & Marketing
About a month ago, we published a piece by Kelley Skar titled Blogging is dead: Okay, maybe not dead, but on life support. I completely disagree with that premise. Kelley and I even sat down for an hour-long video to hash it out. As with most debates like this, we...
by Kelley Skar | Jan 10, 2025 | Guest Columns, Sales & Marketing
Blogging in the traditional sense is no longer aligned with evolving consumer habits, changing algorithms and the highly competitive platform landscape. The way blogging was done 10 years ago is no longer as effective and is being rapidly replaced by short-form,...
by Web of Words | Nov 27, 2024 | Sales & Marketing
In an increasingly crowded marketplace, standing out has never been more essential for Realtors. With the online space feeling noisier than ever, creating captivating video content can be a game-changer for real estate agents looking to capture attention and build...
