by Heidi Ruggier | Aug 11, 2026 | Sales & Marketing
The views expressed in this column are solely those of the author. There was a time when a real estate agent’s reputation travelled through kitchens. Neighbours recommended neighbours. Past clients became future referrals. Trust accumulated slowly, built...
by Andrew Fogliato | Dec 19, 2025 | Columnists
Most agents aren’t invisible. They’re posting regularly. They’re showing up. They’re doing what they’ve been told to do. And yet, there’s still a gap between the attention they get online and the conversations that actually lead to business. That gap usually isn’t...
by Emma Caplan-Fisher | Jul 25, 2025 | News, Technology
In an industry where loyalty is often tied to commissions, culture and opportunity, Re/Max is rolling the dice on a new kind of retention strategy — one that looks a lot like your favourite coffee shop or hotel chain rewards app. The recently launched Max Engage...
by Katie Steinfeld | Feb 14, 2025 | Sales & Marketing
Many Realtors treat social media as a digital microphone—broadcasting listings, market updates, and interest rate announcements in an endless cycle. The logic seems sound: post consistently, stay top of mind, and leads will follow. But in today’s oversaturated...
by Web of Words | Jan 2, 2025 | Sales & Marketing
In an age where inboxes are brimming with promotional messages, standing out as a Realtor requires more than hitting “send.” The subject line of your email isn’t just an introduction—it’s the deciding factor on whether your message gets opened or...
