by Andrew Fogliato | Apr 22, 2025 | Sales & Marketing
If you’ve spent more than five minutes in real estate, you’ve heard this complaint: “The leads are sh*t.” As the owner of a real estate marketing agency, I’ve lost count of how many times I’ve heard it. It comes up on sales calls, in client reports, or in casual...
by Ted Greenhough | Sep 22, 2023 | Columnists
Beyond the basic core principle of keeping track of prospects, most agents don’t know how to ask the right questions to nurture the relationship and create a positive atmosphere that promotes ongoing dialogue. Why do your prospects want what they want?...
