by David Ursino | Jun 29, 2026 | Columnists
A decade ago, a buyer who wanted to know what the house down the street sold for had to call you. Today they have it on their phone before they finish their coffee. That shift is over. We are no longer the gatekeepers of the data, and the reason a lot of agent...
by REM Bot | Jun 24, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
Walk into enough listing presentations and a pattern emerges. The agent introduces themselves. They talk about their production numbers. They explain their marketing package. They say something about communication. The seller nods. The next agent walks in and says...
by REM Bot | Jun 17, 2026 | Advice for Agents, The Leads Are Sh*t, Webinars & Podcasts
ChatGPT launched advertising in Canada this month, and the way the targeting works is different from anything agents have used before. On Google or Facebook, advertisers select from preset audience categories such as demographics, interests or behaviours. On ChatGPT,...
by REM Bot | Jun 3, 2026 | The Leads Are Sh*t, Webinars & Podcasts
Tom Storey has been in real estate for nearly two decades and has led his Toronto-based team for close to ten years. He is not someone who chases trends. So when he spent several months deliberately optimizing for AI search, it was worth paying attention to what...
by REM Bot | May 27, 2026 | Sales & Marketing, The Leads Are Sh*t, Webinars & Podcasts
Open Google right now and type a question. Not a search for a specific address or a business name. A question. What should I know before buying a house in Edmonton? How do I know if I should sell my home this year? What does a home inspection actually cover? A growing...
