by Jamie Burke | Feb 2, 2024 | Advice for Agents, Sales & Marketing
In 2023, HubSpot reported that the main reason 63 per cent of realtors were using social media was to promote their property listings. Given today’s digital landscape, this hardly comes as a surprise. But does social media really lead to leads for realtors? An...
by Nicole Attias | Jan 10, 2024 | Columnists, Sales & Marketing
Sales reps and brokers are given a bad name for making cold sales dials. Yet, cold calling (including door knocking) has traditionally been used and accepted in the real estate world for years. Cold calling is NOT a bad word — it’s how business has been done and, in...
by Ted Greenhough | Dec 27, 2023 | Advice for Agents, Columnists
As in any profession, there is a wide variance in competence from one real estate agent to another. But even a realtor in the top 1 per cent of skill, knowledge and experience can be, and often is, guilty of perpetuating the biggest complaint there is in the business:...
by Nicole Attias | Dec 22, 2023 | Columnists, Sales & Marketing
Sales prospecting is quite the task! Many sales reps are given a bad name because they appear desperate when making sales calls, fail to listen and look for shortcuts, hoping to outsmart their prospects. Before actually getting into what brokers and realtors can do...
by REM Advertorials | Dec 19, 2023 | Sponsored
As Canadians from coast-to-coast struggle to find a place to call home, REALTORS® continue to play an important role in helping address the country’s housing crisis. For nearly four decades, REALTORS® have been advocating the federal government on behalf of Canadian...
