by David Greenspan | Apr 9, 2026 | Advice for Agents, Sales & Marketing
There’s a big difference between money going out and money working for you. In his latest piece for REM, David Greenspan breaks down why so many agents waste their marketing budget without even realizing it — and what to do instead. Every agent I talk to wants...
by Leigh Fortier | Oct 6, 2025 | Guest Columns, Sales & Marketing
In today’s market, where buyers scroll through dozens of listings in seconds, first impressions don’t just matter – they decide outcomes. Buyers aren’t just purchasing square footage; they’re making emotional decisions about where they see themselves living. This is...
by Sean Landreth | Sep 22, 2025 | Advice for Agents, Guest Columns, Sales & Marketing
In the vacation rental world, a beautiful view and a fresh coat of paint aren’t enough to guarantee success. I have seen too many buyers jump into this market chasing glossy Instagram images, only to find the reality is much more complex. If your clients are thinking...
by Connie Adair | Jul 30, 2025 | Advice for Agents
In an age when everything happens online, it’s more important than ever to make a human connection and just have fun, says Broker Laurie Gagnier of Re/Max Affiliates Realty Ltd. in Ottawa. A great way to do that is through client appreciation events, and it’s...
by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
