by Jeff Stern | Sep 14, 2018 | Columnists, Featured
Sometimes I wonder if I’m turning into my grandparents. Maybe even my great-grandparents. I become more certain of it every time a client calls, leaving me a message to text them. I’m not supposed to call back, I’m supposed to text them. It’s as though people go out...
by David Greenspan | Aug 30, 2018 | Advice for Agents, Featured
It’s one thing to say, “I’m going to have a social media strategy,” or “I’m going totally online for all my marketing.” It’s another thing to actually have a strategy for how much you’re going to spend, who you’re going to target as your audience and what support...
by Catherine Willems | Jun 28, 2018 | Advice for Agents, Featured, Technology
Summer is finally here and with it, a sense of joy and renewal as we enjoy longer days, blue skies (sometimes!) and warm weather. People are enjoying the outdoors – cleaning, renovating and working on their lawns and gardens – and many are looking at houses. With...
by Mark Brodsky | Jun 18, 2018 | Advice for Agents
It’s important to have a presence where people are spending time, and with the average Canadian spending 24.5 hours a week on social media sites such as Facebook, according to Media Technology Monitor, you can’t ignore social media. It should be part of your...
by Alex Pilarski | May 8, 2018 | Advice for Agents
Most salespeople who use Facebook give the impression that their sole reason for being on the site is to make sales. By focusing only on making sales, they never create a relationship with their clients and instead leave them with the impression that they are just out...
