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Website tips for real estate agents: Set yourself apart in a competitive industry

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Your website is more than a digital brochure — it’s like the storefront of your business. 

It has the power to attract dream clients, instantly build trust and authority and convince them you’re the realtor they’ve been searching for — all within a few clicks of a button. 

The problem with many real estate websites is they end up looking and sounding the same, thanks to outdated design templates and lacklustre messaging. But, the good news is that this creates a golden opportunity for you to instantly stand out from the crowd. 

A professional, strategically designed website will help set you apart as a real estate agent and attract potential clients with ease. 

Keep reading to discover our marketing agency-approved tips for realtors looking to create a high-impact website.


Speak directly to your audience


The truth is, when it comes to their home search, your potential clients are heading to, Zillow and even Facebook Marketplace to view listings — not your website! Rather, they’re visiting your site to learn more about what it’s like to work with you and discover how you can help them reach their goals. 

This is why your website copy should speak directly to your client’s needs, desires and pain points while clearly spelling out your unique differentiator and the transformation you can provide. By putting yourself in their shoes, you’re immediately creating a sense of trust that makes your clients feel seen in their experience.


Tell your story


Instead of focusing solely on your achievements and accolades, use your website to showcase your personality, values and vision. Share the journey that led you to a career in real estate, your passion for helping your clients and the experiences that shaped your approach to buying, selling and investing.

Your brand story humanizes you as a realtor and creates an emotional connection with your audience. Explore some storytelling prompts that will take your marketing to the next level. 


Visual appeal and seamless navigation


A beautifully designed website and seamless user experience will keep users engaged and encourage them to browse further. This means establishing your unique visual brand with a consistent colour scheme and font selection, high-quality photography and cohesive design. 

It’s also important to optimize your website for speed, navigation and mobile responsiveness to ensure it works flawlessly on all devices. Use clear call-to-action (CTA) buttons to make it easy for visitors to take the next step — whether that’s contacting you, booking a consultation or subscribing to your email list.


Improve your site’s SEO 


You can’t attract more ideal clients if they can’t find your website in the first place. A well-optimized website can increase organic traffic and generate leads on autopilot. 

Use keyword research to identify relevant search terms and incorporate them strategically into your website content, meta tags and URLs. Focus on local SEO to target potential clients in your area and optimize your Google Business profile for maximum reach.


Showcase your credibility


Incorporating social proof in your website strategy is key to turning leads into clients. Real-life success stories give the reader reassurance that you are as trustworthy and credible as you say you are! Include testimonials from previous clients throughout your website that showcase the positive experiences others have had working with you. Seeing their results will make your next client excited at the opportunity to work with you. 


We hope you take this opportunity to reassess your current website and implement these suggestions. By doing so, you’ll transform your site into an extension of your sales team — one that sets you apart and attracts potential clients effortlessly.


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