by Mark Brodsky | Sep 16, 2021 | Advice for Agents
It’s never too late to start planning your fall and winter marketing. All of us (even marketers!) can benefit from taking a step back to learn about what’s new and freshen things up. This is a broad overview to provide you with some things to consider as you review...
by Mark Brodsky | Aug 17, 2021 | Columnists, Featured, Technology
Email marketing is often the cornerstone of a Realtor’s online marketing plan. Among the many reasons is the ability to know and track how many people have opened your email, where and how. However, the new Apple privacy changes will have an effect on the accuracy of...
by Mark Brodsky | Jun 18, 2021 | Advice for Agents, Featured
If you’re using email to market to past clients and current prospects, congratulations! It may be time consuming, but it’s worthwhile. It really is the best channel we have to reach everybody we know. What if you could get even more out of your email marketing in...
by Mark Brodsky | Apr 20, 2021 | Advice for Agents
You should be taking advantage of both email marketing and social media marketing, but it’s important to understand how they work and what they do. Email primarily helps you stay in touch with the people you already know and it can also build awareness. Social media...
by Mark Brodsky | Mar 10, 2021 | Advice for Agents, Featured
I’m often asked by Realtors if they should be on Facebook or Instagram or both and the answer is a solid “it depends”. Although Instagram is just six years younger than Facebook, it seems to be the platform more people are talking about. But that doesn’t mean Facebook...
