by Susan Doran | Apr 20, 2023 | Sales & Marketing
Realtors Johnny Hewerdine and Tristan Squire-Smith of London, Ont., hit headlines recently after being fired from their brokerage for using what some deemed polarizing content in billboard and social media advertising. CBC notes that the termination letter they...
by Susan Doran | Apr 6, 2023 | News
In a move that surprised the industry, Re/Max’s top team in British Columbia and Metro Vancouver has switched over to cloud brokerage eXp Realty. Katrina & The Team were with Re/Max for almost two decades, closing $365 million in sales on 402 transactions in...
by Susan Doran | Apr 4, 2023 | Advice for Agents
Are home buyers and sellers currently stressed out and overwhelmed? “In a word, yes,” says Re/Max Canada’s executive vice-president, Elton Ash. With spring in the air, markets have begun coming alive in British Columbia, where he lives, and across...
by Susan Doran | Mar 24, 2023 | Advice for Agents, Sales & Marketing
There’s nothing like humour to punch up your marketing. Not only is it linked to higher recall and persuasiveness in advertising, but it can also help clients perceive you as more credible and approachable. But there’s also the flip side. If used...
by Susan Doran | Mar 10, 2023 | Profiles
A decade ago, Ryan and Nicki Serravalle were scouring their brains trying to come up with the perfect name for the indie brokerage they were about to launch. They wanted something stylish and edgy that would spotlight their mold-breaking approach. “I was in real...
