by Ted Greenhough | Nov 24, 2020 | Advice for Agents
The public thinks Realtors sell houses and condos. They’re wrong. A new home salesperson sells houses and condos. But the wants and needs of the new home salesperson are in direct conflict with the buyer’s. As an agent, your wants and needs are perfectly aligned with...
by Ted Greenhough | Nov 11, 2020 | Advice for Agents
I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full of listings, and I’d think to myself: “What a nightmare.” I’d have to resist blurting out, “Wow! That’s quite a list of...
by Ted Greenhough | Oct 15, 2020 | Advice for Agents
Why do you “market” yourself? It’s to establish your brand. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It’s the feeling that people have...
by Ted Greenhough | Sep 24, 2020 | Advice for Agents, Featured
Has this ever happened to you? You procrastinated on preparing for a listing presentation. Then, you got super-busy right before the appointment, so you slapped together the CMA at the last minute. Now, you’re glancing at the comparables at the stoplights on your way...
by Ted Greenhough | Sep 9, 2020 | Advice for Agents
We all naturally “click” with some clients. It’s fun and easy to work with them. Others? Not so much. If you’re like most everyone, some folks just rub you the wrong way. But, did you know that you probably drive them crazy, too? Think about which of the following...
