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Why you need a business plan for 2019

Why you need a business plan for 2019

Christine Cowern, a salesperson with Keller Williams Referred Urban Realty in Toronto, puts her team’s business plan together at the end of every year for the following year. She then re-visits it every quarter to adjust as needed and make sure that they’re on track....
Buying a house sight unseen

Buying a house sight unseen

Some people will only buy a house if they get to walk through it several times. But there are other purchasers who will buy a house sight unseen. It’s not unusual, and it’s not new. Broker Jerry Hammond of Hammond International Properties in North York, Ont., says his...
Don’t be the hero of your video

Don’t be the hero of your video

Videos should now be an integral part of your marketing efforts, but don’t make it all about you. The purpose of the video is to sell the property, not a way to raise your profile. Ian GraceAustralian-born Ian Grace is acknowledged as the world’s leading authority on...
Why print advertising still works

Why print advertising still works

In a recent comment on REMonline, David Zalepa wrote, “All the successful Realtors that get the lion’s share of listings in their communities and make the most money still use full-page ads in the local newspapers and publications.” According to a survey by...