by Robert Saunders | Jul 2, 2025 | Advice for Agents, Technology
When most people think about AI in real estate, they picture chatbots or automated email drip campaigns. Of course, those are part of it, but what’s really exciting is how today’s AI tools are starting to support every part of the home buying process, from the first...
by Barry Lebow | Jun 26, 2025 | Advice for Agents, Guest Columns
When real estate professionals talk about “comparable properties,” or “comps,” they’re referring to the backbone of property valuation. Whether you’re preparing a Comparative Market Analysis (CMA) for a seller or advising a buyer, comps are the essential reference...
by Kelley Skar | Jun 25, 2025 | Advice for Agents, Columnists
I have seriously considered this question over the last six months. My conclusion just came to me over the last few weeks when I realized my kids, who will be 17 in a couple of months, could be looking to buy their first home in the next five to 10 years. You see, my...
by Kate Teves | Jun 19, 2025 | Advice for Agents, Columnists
Every month, Kate Teves, HR consultant, recruiter and founder of The HR Pro, answers Realtors’ questions about anything and everything related to human resources. Have a question for Kate? Send her an email. Question: Our team was recently approached by someone...
by Emma Caplan-Fisher | Jun 16, 2025 | Advice for Agents, Sales & Marketing
While marketing a property is often about staging, lighting and showcasing its best features, Realtors like Darcy Schlechtleitner might prioritize differently, especially when unique opportunities knock. She listed a three-bedroom condominium directly across from...
by David Greenspan | Jun 11, 2025 | Advice for Agents, Columnists
The real estate market is challenging right now. Activity is inconsistent, pressure is mounting, and many agents are feeling stuck. In times like these, it’s easy to start looking for something new. A new tool. A new lead source. A new way to market. The temptation is...
