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All agents should use lifestyle marketing

All agents should use lifestyle marketing

I think all agents should strive to incorporate lifestyle marketing into all of their listings. When I am talking to agents about lifestyle marketing, usually all they can think about are videos. They often don’t realize that there is so much more to lifestyle...
Overcoming your cold call reluctance

Overcoming your cold call reluctance

Let me ask you a few questions: Does it scare you to call people you don’t know? Do you try to block out time to prospect but always find something else to do? Do you wonder if you’ll know what to say? Do you prospect in an inconsistent manner? If you answered yes to...
How gratitude will make you happy

How gratitude will make you happy

In a continuing series of slightly abridged excerpts from my book, The Happy Agent – Finding Harmony with a Thriving Realty Career and an Enriched Personal Life, I offer various insights based on lessons learned and philosophies adopted during my extensive realty...