by Kathleen Black | Sep 27, 2021 | Advice for Agents
We’re in the era of intellectual property. It’s no longer about what we know, it’s about who you are as a person. This means if you stop emphasizing the information you have, you will no longer be competing with Google Searches. Instead you will have much more value...
by Sohini Bhattacharya | Sep 24, 2021 | Advice for Agents, Books, Featured
At first blush, The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool – a 2020 book by Greg Robertson, a 28-year veteran of the real estate technology industry, along with content marketer Charles Warnock – may seem to many...
by Toni Sing and Jenny Wun | Sep 23, 2021 | Advice for Agents
Is your performance in Q3 heading into the final quarter looking strong? Now is the time to review your 90-day plan to meet or outperform your 2021 goals. Here are five simple strategies plus a bonus tip to keep you aligned with your vision. The first steps are all...
by Nicole Attias | Sep 20, 2021 | Advice for Agents
Realtors are judged on both a conscious and subconscious level, based on how they present themselves before prospects and clients. Delivering one-to-one or group presentations requires proper structure, delivery and confidence. And confidence is achieved through...
by Mark Brodsky | Sep 16, 2021 | Advice for Agents
It’s never too late to start planning your fall and winter marketing. All of us (even marketers!) can benefit from taking a step back to learn about what’s new and freshen things up. This is a broad overview to provide you with some things to consider as you review...
by Jeff Mowatt | Sep 14, 2021 | Advice for Agents
I’ll just come right-out and say it. I believe that treating customers fairly and equally is a mistake. It’s unprofitable. It belittles customers and employees. And it’s unethical. There, I’ve said it. Certainly, we should treat people fairly – but not equally. I’m...
