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Only my clients get free home evaluations

Only my clients get free home evaluations

Real estate is this weird industry where people expect highly trained professionals to work for free (or less).  It’s not just family and friends either, like you might experience in your job – it’s this broad expectation from all of society – bankers, lawyers,...
Brian Rushton: Century 21 and Zillow

Brian Rushton: Century 21 and Zillow

Earlier this year, Century 21 Canada announced an exciting partnership with Zillow, the largest online real estate network in the U.S. We’re thrilled to lead the way as Zillow’s first Canadian partner. However, often with innovation and change comes uncertainty, and...
Not all leads are created equal

Not all leads are created equal

Do a Google search for lead generation strategies for real estate and you will get a bazillion hits. Okay, in my case I got 11 million…that’s pretty close to a bazillion. Lead generation is the No. 1 one challenge I hear from real estate agents every day. It’s a...