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Calculating your client acquisition cost

Calculating your client acquisition cost

Don’t fret, you don’t need an MBA to figure this out. If you watch shows like Dragon’s Den or Shark Tank, you will see a question asked repeatedly, “What’s your client acquisition cost?” When a business pitching these billionaires knows that cost, they almost always...
Why you need a business plan for 2019

Why you need a business plan for 2019

Christine Cowern, a salesperson with Keller Williams Referred Urban Realty in Toronto, puts her team’s business plan together at the end of every year for the following year. She then re-visits it every quarter to adjust as needed and make sure that they’re on track....