Select Page
Measuring email marketing results

Measuring email marketing results

As a small business owner myself, I know the importance of spending limited marketing dollars wisely. That’s why it’s so important to measure the results you’re getting. A colleague of mine says, “If you’re not measuring, you’re not marketing” and I agree. That’s one...
Real estate fees: More on dual agency

Real estate fees: More on dual agency

In this final column in the series on the controversial subject of real estate fees, allow me to continue addressing dual agency, but from a slightly different slant. People have expressed concern that a sales rep cannot honestly represent the interests of two or more...
An easy way to avoid a lawsuit

An easy way to avoid a lawsuit

As a lawyer, manager of a brokerage and a member of the Real Estate Institute of Canada (REIC), I’m surrounded by rules of professional conduct and codes of ethics. All my actions – whether they’re related to my work or not – are filtered through not only the Law...
Five ways to attract (and keep) great staff

Five ways to attract (and keep) great staff

According to one Gallup poll, 50 per cent of employees leave their job because of their bosses. Other studies have shown that employees leave for several other reasons such as opportunity, better pay or more responsibility. Regardless, attracting and retaining quality...