by Andrew Fogliato | Aug 13, 2025 | Sales & Marketing
Recently, I asked ChatGPT a simple question: “Who’s the best real estate agent in Newmarket?” It gave me a list of names. Only one of them I recognized and I’ve been around long enough to know the serious players where I live. That moment stuck with me. Not because...
by Barry Lebow | Aug 11, 2025 | Advice for Agents, Guest Columns
This industry rewards those who stand out. The safe, scripted, smiling agent fades into the background. The agent willing to take risks, challenge stale norms, and get a little uncomfortable? They’re the ones making money, and headlines. Today’s clients, especially...
by Web of Words | Jul 25, 2024 | Advice for Agents, Sales & Marketing
Behind every successful real estate agent or brokerage is a story of ongoing persistence, determination and a sustainable strategy for growth. That sustainable strategy is not a one-size-fits-all approach — it’s one that works uniquely for you. In an industry as...
by Web of Words | Jun 13, 2024 | Advice for Agents, Sales & Marketing
Over the past couple of years, artificial intelligence (AI) tools like ChatGPT have revolutionized the way we approach content creation. While AI can’t replace the human touch required to tell compelling stories and create a personal connection with your audience, it...
by Jennifer McNamara | Jul 28, 2023 | Advice for Agents, Technology
We’ve been getting some awesome feedback on our monthly ‘Reels for Realtors’ columns, so we figured, why not take a step back and give the Instagram Reel newbies the ultimate starter guide? We have all the goods to help you create quality content....
