by Andrew Fogliato | Jul 15, 2025 | Advice for Agents, News, Sales & Marketing
Ten years ago today, I launched a small marketing agency to help real estate agents get more clients. I didn’t have a master plan. I had just been fired from a job, and bills were due. I was in talks with another company that was more “industry-adjacent” than in the...
by Susan Doran | Jul 3, 2025 | News
Canada’s ultra-luxury real estate market seems to be confirming the maxim that the mega-rich are different than the rest of us. While other sectors threaten to flat-line under the burden of President Donald Trump’s trade wars and the overall market slowdown, home...
by Barry Lebow | Jun 26, 2025 | Advice for Agents, Guest Columns
When real estate professionals talk about “comparable properties,” or “comps,” they’re referring to the backbone of property valuation. Whether you’re preparing a Comparative Market Analysis (CMA) for a seller or advising a buyer, comps are the essential reference...
by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
by Emma Caplan-Fisher | Jun 16, 2025 | Advice for Agents, Sales & Marketing
While marketing a property is often about staging, lighting and showcasing its best features, Realtors like Darcy Schlechtleitner might prioritize differently, especially when unique opportunities knock. She listed a three-bedroom condominium directly across from...
