by Jennifer Lynch | Apr 2, 2025 | Boards & Associations, Columnists
As a Realtor, you’re there in the moments that matter. Whether helping someone find a place to call home or supporting a family as they say goodbye to one filled with memories, your role leaves a lasting impact. Behind every key handed over is a story of change, hope,...
by David Langlois | Oct 22, 2024 | Guest Columns
In the rush to spin out the Canadian Real Estate Association (CREA)’s Realtor.ca as a taxable entity capable of generating revenues, I can’t help but wonder if we’re eliminating the very reason for its continued success. Why have Canadians made Realtor.ca the...
by Web of Words | Jul 11, 2024 | Advice for Agents, Sales & Marketing
Now more than ever, people rely on the internet for just about everything — from shopping for products to reading reviews and looking for solutions to their problems. For you as a real estate agent, this means that potential clients are just a click away from finding...
by Ali Sertage | May 30, 2024 | Advice for Agents, Sales & Marketing
As a real estate agent, establishing credibility and attracting new clients hinges on social proof — and nothing showcases your expertise quite like client testimonials. Testimonials serve as a valuable asset to your real estate business, providing a powerful...
by Andrew Fogliato | Apr 3, 2024 | Advice for Agents, Publisher's Page
A big thank you to Tamara and Shannon Stone. After our original March feature fell through, the Stone Sisters — who we were going to feature later in the year — agreed to move up their interview and accommodate us at the last minute. That’s why our March feature and...
