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Match your videos to your marketing campaign

Match your videos to your marketing campaign

Videos must be part of a complete marketing campaign when selling a property. Plan the theme of your campaign, then hire the photographer for the listing shots and finally hire the videographer so all components work together. Ian Grace explains in this short video....
Two tools to help make social media easier

Two tools to help make social media easier

Using tools like Hootsuite and Canva can make posting on social media easier, and they are free! Watch the short video to learn more. Mark BrodskyMark Brodsky has been working with Realtors since 2008, producing monthly newsletters and social media management. Send...
When to say no to a prospect

When to say no to a prospect

Not every prospect makes a good client. You’ve likely heard of the 80/20 rule, also known as the Pareto principle. In business applications, it suggests that 80 per cent of sales come from 20 per cent of clients. Alternatively, it may mean that 20 per cent of your...