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Opinion: Who is your buyer?

Opinion: Who is your buyer?

Canadian Mortgage and Housing Corporation was created in 1946, as a Crown corporation dedicated to helping Second World War soldiers and those affected by the Depression get access to affordable mortgages to buy a home. As the country and economy grew, CMHC took on...
Real estate advertising: Marketing or promotion?

Real estate advertising: Marketing or promotion?

The literal definition of marketing is about finding a market and then creating something to sell within it. The marketing mix is about the “4 P’s” of price, promotion, product and placement. With the exception of promotion, these factors are difficult for a sales...