by Jennifer McNamara | Apr 18, 2023 | Advice for Agents, Sales & Marketing
We have five new Instagram Reel trending sounds, templates, and ideas to try in April! They vary from using a single shot to using up to 5 clips. Keep in mind everything you film to create this content can be reused in another Reel. Store your content in a...
by Ted Greenhough | Apr 11, 2023 | Columnists, Sales & Marketing
Too many spend too much time chasing crappy leads and too little time delivering outstanding service to their clients. Unfortunately, some agents never learn this simple truth: Your old clients are by far the best source of new clients. Since I started coaching,...
by Connie Adair | Mar 30, 2023 | Advice for Agents, Sales & Marketing
A successful laneway house pilot project by the University of Toronto on the St. George campus (photo by Lisa Lightbourn, image courtesy of the University of Toronto) Who doesn’t love a laneway house – those unique alleyway treasures popping up around...
by Susan Doran | Mar 24, 2023 | Advice for Agents, Sales & Marketing
There’s nothing like humour to punch up your marketing. Not only is it linked to higher recall and persuasiveness in advertising, but it can also help clients perceive you as more credible and approachable. But there’s also the flip side. If used...
by Andrew Fogliato | Mar 22, 2023 | Advice for Agents, Sales & Marketing
For any real estate business to succeed long-term, you need to get in front of people, not over a screen, but in person. Ask any top producing agent, and they’ll talk about the value of in-person. As someone who has built multiple businesses on the back of...
by Cameron Tsoi A Sue | Mar 15, 2023 | Advice for Agents, Sales & Marketing
With the incredibly hot market in 2021 and into 2022, we have a flood of new agents coming to the industry. It’s a fairly common trend; when the market is hot, people get their real estate license and try to capitalize on the opportunity. As brokers, when we...
