by Andrew Fogliato | Mar 14, 2023 | Advice for Agents, Sales & Marketing
ChatGPT is the latest digital disruptor, and people from various industries are finding ways to use it in their day-to-day operations. I recently hosted a webinar, Real estate agent’s guide to ChatGPT. The topic is in demand right now. The problem with ChatGPT...
by Ted Greenhough | Mar 13, 2023 | Advice for Agents, Columnists, Sales & Marketing
In my last two columns, I discussed keeping track of your prospects and following up with them. Sometimes I think these basic topics are too… basic. But I was surprised at the volume of positive feedback I got in the last month from experienced, skilled agents who...
by Alan Carson | Mar 9, 2023 | Advice for Agents, Sales & Marketing
Realtors know how stressful buying a home can be. The process can seem confusing and complex, especially for first-time buyers. A home inspector’s goal is to reduce anxiety, not add to it. The home inspection and report should provide clarity and reassurance. The...
by Drew Fenton | Mar 3, 2023 | Advice for Agents, Sales & Marketing
With inflation hitting a 39-year high in 2022, financial success may be elusive this year. All signs point to interest rates remaining high and even increasing. Construction costs will also continue to rise, creating additional financial pressure. And the chronic...
by Andrew Fogliato | Feb 21, 2023 | Advice for Agents, Sales & Marketing, Training
When I went through the licensing courses over a decade ago, the main theme was teaching you how not to get sued. There wasn’t much about actually building a successful business. I was lucky to have great mentors who helped me on the right path. Knowing what I...
by Marly Broudie | Feb 17, 2023 | Advice for Agents, Sales & Marketing
Email marketing and customer relationship management (CRM) systems are two critical components of a successful real estate business. In today’s digital age, realtors should adopt modern strategies that help them reach out to their target audience and keep them...
