by Paul Cutajar and Esther Goldstein | Aug 18, 2023 | Advice for Agents, Sales & Marketing
Most seasoned real estate professionals know the importance of creating and maintaining a database of clients. It’s the record of past relationships, successful transactions, and potentially untapped future business. However, did you know that the same database...
by Mark Brodsky | Nov 4, 2021 | Advice for Agents, Featured
As a real estate agent, your database is your goldmine. Though lead generation is important, your best business comes from past clients and their referrals. The challenge is knowing who’s truly engaged. If you’re sending out marketing emails, this information is at...
by Marly Broudie | May 17, 2021 | Technology
Most real estate agents would agree that their online presence has become more important over the years but with so many tools, platforms and strategies available, it can be difficult to know where to focus your efforts. In this article, I will discuss five key...
by Mary-Anne Gillespie | Oct 26, 2020 | Technology
With fewer in-person networking events and social gatherings, putting extra effort into your database building has never been more important. Your database is the nucleus of your small business; the more it grows, the more successful you will be. To help you double...
by Alex Camelio | Aug 27, 2020 | Advice for Agents
Last week, we talked about some of the benefits of making people feel special. Well, few things make people feel as special as when they receive a gift, especially when it’s a surprise. Here’s a marketing system that plays off the “perennial post premium” you learned...
