by David Greenspan | Oct 26, 2018 | Advice for Agents, Featured
The roller coaster of marketing ideas continues to take over the real estate industry. As we search for new ways to get business, it seems that the easy answer is to spend money on a technology-based tool – such as a new website, social media, chatbots or any type of...
by Catherine Willems | Aug 17, 2018 | Featured, Guest Columns
Do a Google search for lead generation strategies for real estate and you will get a bazillion hits. Okay, in my case I got 11 million…that’s pretty close to a bazillion. Lead generation is the No. 1 one challenge I hear from real estate agents every day. It’s a...
by Alex Pilarski | Jul 24, 2018 | Advice for Agents
Are you ready for the truth? Can you handle the truth? Real estate is not about selling houses, it’s about lead generation. Selling real estate is a result of lead generation. Without it, it is hard to survive long-term in the real estate business. The best...
by Alex Pilarski | Jun 19, 2018 | Advice for Agents, Featured
Salespeople always ask me what they should say when prospecting. I tell them the key is not what to say but what you ask. Figure out the clients’ needs and wants and find them a solution for their real estate problems. Asking questions also helps to qualify them as...
by Alex Pilarski | Mar 28, 2018 | Advice for Agents, Featured
You ring the door bell and you hear footsteps as someone is approaching to open the door. Your heart starts to race and you begin to sweat. It’s a scary feeling, right? Let me walk you through a bullet-proof strategy so you can control your fear and get the results...
