Real Estate Magazine is introducing Built on Trust, a video series presented by Carson Dunlop. The series features conversations with agents across the Greater Toronto Area who are building their businesses on client service, not paid leads.
Each episode is a roughly 20-minute discussion between REM publisher Andrew Fogliato and an agent who has developed a distinct approach to serving clients. This is not a panel or a highlight reel. It is one focused conversation at a time, unpacking the systems, processes and decisions behind how each agent operates.
First episodes available now
Carol Foderick leads a 22-agent group that closed over 500 transactions last year, entirely by referral. She breaks down her 65-touch-point-per-year client contact system, her 10-week agent onboarding program, and why she launched her own brokerage, Signature Elite Realty, after 25 years in the industry.
Lesli Gaynor has built her business around co-ownership, helping groups of friends, families, and in some cases, strangers buy property together in a market where individual ownership is increasingly out of reach. She explains the legal, financial and relational groundwork that goes into every co-ownership deal.
Louie Di Benedetto has sold 100 per cent of his listings in the last 18 months, 30 per cent faster than the market average. He walks through his listing process from staging to pricing psychology and explains why he switched to Carson Dunlop for pre-list inspections after buyer agents kept dismissing reports from lesser-known firms.
New episodes will be released weekly on Wednesdays. Upcoming guests include Ashley Shaw of Sotheby’s International Realty, Roger Travassos of Trava Realty Group, Kevin Yu of the Kevin Yu Team and Elena Saradidis of the Elena Saradidis Group at Royal LePage.
The first three episodes are available on YouTube.
Built on Trust is a weekly video series produced by Real Estate Magazine and presented by Carson Dunlop.