by Suze Cumming | Jul 17, 2023 | Advice for Agents, Guest Columns
“We are in an epidemic of loneliness.” – Dr. Vivek Murtly, U.S. Surgeon General, May 2023 Real Estate feels more challenging than it has in the 38 years since I began my career in sales. Over the past few weeks, I have reached out to many...
by Aiman Attar | Jul 10, 2023 | Advice for Agents, Sales & Marketing
Recruiting real estate agents is a crucial aspect of building a successful brokerage, and two effective strategies for attracting new agents are cold calling and delivering seminars. It doesn’t happen in the first shot. It’s a process, a drip campaign to...
by Ted Greenhough | Jul 4, 2023 | Advice for Agents, Columnists
You’ve shown your buyer 50 properties, and finally, you’ve found the perfect one! But now your client is too indecisive to commit. Most likely, you’re dealing with a highly analytical personality type who likes neatly organized data that they can...
by Andrew Fogliato | Jun 30, 2023 | Advice for Agents, Sales & Marketing
Picture this: You’re at a party, engrossed in a conversation when suddenly someone joins your circle and listens for a minute before chiming in with their own input. You give them a thumbs up and maybe shoot them a Jim Halpert-esque smile and eyebrow raise...
by Keith Roy | Jun 30, 2023 | Advice for Agents, Columnists
You’ve finally done it. After taking the time and care to find the right candidate and doing your due diligence, you’ve hired a new team member. Starting a new job is terrifying and exciting all at the same time. Your job as a team leader/employer is to...
by Margaret Henney | Jun 16, 2023 | Advice for Agents, Sales & Marketing
A picture may be worth a thousand words, but a video is even more valuable, especially when it comes to real estate. In fact, real estate property listings that include at least one video get 400 per cent more inquiries, according to Rechat. This digital practice rose...
