by Scott MacPherson | Apr 26, 2021 | Advice for Agents
I never thought we would be using terms such as pandemic, social distancing and flattening the curve on a regular basis in our business. While we may have developed the ability to adapt to the everchanging conditions caused by COVID-19 in a relatively short period of...
by Mark Brodsky | Apr 20, 2021 | Advice for Agents
You should be taking advantage of both email marketing and social media marketing, but it’s important to understand how they work and what they do. Email primarily helps you stay in touch with the people you already know and it can also build awareness. Social media...
by Nicole Attias | Apr 19, 2021 | Advice for Agents
Is door knocking a thing of the past for Realtors now that business is done primarily online? The world has changed, and the way business is done has followed. What does this mean for regular cold calling? Combining networking and social media strategies, Zoom and...
by Toni Sing and Jenny Wun | Apr 15, 2021 | Advice for Agents, Featured
There’s no one size fits all when selecting a real estate brokerage so it’s important to ask the right questions before choosing one to join. While your success is not defined by the brokerage, you should focus on the total value proposition the brokerage offers. In...
by Ted Greenhough | Apr 12, 2021 | Advice for Agents
Has this ever happened to you? It’s five minutes after the first showing for your new listing, and the seller is on the phone. “Did they like it? Do they give any feedback?” You roll your eyes. You tell them you haven’t heard anything yet, but you’ll follow up and get...
by David Greenspan | Apr 8, 2021 | Advice for Agents
This whole business is about the long game. Yet when looking for the next deal, too often the focus is on the quick short-term fix. Short-term fixes don’t provide long-term solutions though. Instead they just cause us to have to redo it all over again…whatever...