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2021: The year of adaptability

2021: The year of adaptability

I never thought we would be using terms such as pandemic, social distancing and flattening the curve on a regular basis in our business. While we may have developed the ability to adapt to the everchanging conditions caused by COVID-19 in a relatively short period of...
Email versus social media marketing

Email versus social media marketing

You should be taking advantage of both email marketing and social media marketing, but it’s important to understand how they work and what they do. Email primarily helps you stay in touch with the people you already know and it can also build awareness. Social media...
A new way to cold call

A new way to cold call

Is door knocking a thing of the past for Realtors now that business is done primarily online? The world has changed, and the way business is done has followed. What does this mean for regular cold calling? Combining networking and social media strategies, Zoom and...