In this episode of the Leads Are Sh*t, Andrew Fogliato and Taylor Hack discussed what AI can (and can’t) do for your business, what really gets clients calling and why you should focus less on vanity metrics and more on conversations that convert.
We cover:
✅ How agents are really using AI and why it’s a tool, not a replacement
✅ The difference between vanity metrics (views, likes, open rates) vs. actual clients
✅ Why turning comps into case studies builds credibility in listing presentations
✅ TikTok, YouTube, direct mail, and what actually gets the phone ringing
✅ Marketing vs. sales. Where to draw the line and find your balance
Missed it live? Watch the replay below.
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Content by REM Bot has been created with the assistance of AI. Audio and video interviews, conducted by our team with real people, are transcribed and repurposed into text for those who prefer reading. REM Bot articles are reviewed by staff before publication to ensure factual accuracy and maintain editorial standards.
